Published the 01/23/2026 in Exploring the Region
Welcome to 2026. In a world that is constantly "on," the ultimate luxury has shifted. It is no longer about visibility; it is about privacy. It is no longer about simply seeing a destination; it is about physically and intellectually engaging with it.
At My Private French Travel, we have defined this new era as "Hushpitality"—the art of discreet, hyper-personalized luxury. This year, we are taking you deeper into the South West of France with three defining trends: Active Sanctuaries, High-Level Skillcations, and Private Access.
Here is your guide to the unseen Bordeaux and beyond.
The modern traveler refuses to choose between wellness, adrenaline, and gastronomy. In 2026, we introduce our Active Stays, designed for those who want to earn their relaxation.
Forget crowded tour groups. Imagine exploring the rolling hills of Saint-Émilion or Pomerol on high-performance e-bikes, guided by a local expert.
The Experience: Ride through private estates where gates open only for you.
The Reward: Your ride ends not at a gift shop, but at a private table set up in the vineyards for a picnic prepared by a private chef, paired with the estate’s Grand Cru.
For a total disconnect, we head to the coast—Cap Ferret or Hossegor.
The Experience: A private surf masterclass on a secluded stretch of beach, away from the summer rush. Whether you are a beginner or a pro, the Atlantic waves are legendary.
The "Hushpitality" Touch: After the session, a driver awaits to take you to a private oyster cabin (cabane à huîtres) for a tasting of fresh seafood and crisp white wine as the sun sets.
"Experiential travel" is evolving into "Transformational travel." You don't just want to taste the wine; you want to understand its soul.
We are proud to announce our exclusive 2026 partnership with the École du Vin de Bordeaux (Bordeaux Wine Council).
Through this collaboration, My Private French Travel offers something truly rare: Academic-level immersion combined with luxury hospitality.
Become the Expert: Go beyond the standard tasting. Join certified sommeliers and tutors from the École du Vin for private, tailored modules on blending, terroir analysis, and vintage assessment.
From Classroom to Châteaux: What you learn in the morning, you experience in the afternoon. After a masterclass on the "Art of Blending," we take you to a Grand Cru Classé estate to blend your own wine with the winemaker.
Certification: For those interested, we can organize stays that culminate in an official certification, turning your holiday into a genuine acquisition of knowledge.
While the world rushes to the most famous labels, we guide you to the hidden gems and the private quarters of the most prestigious estates.
The Silent Cellars: We arrange tastings in the private cellars of owners, places usually off-limits to the public tour circuit.
Cognac Confidential: In winter and early spring, experience the warmth of the distillation season. Sit by the fire with a Master Blender, tasting eaux-de-vie that have been aging since the last century.
Whether you crave the adrenaline of the Atlantic surf, the intellectual satisfaction of a wine masterclass, or the silence of a private château, your itinerary starts with a conversation.
Embrace the quiet. Experience the exceptional.